These national distributors
do just as much to distinguish themselves from one another as do
the product manufacturers. And their opportunity to add value to
a purchase lies largely in the area of service. What can a distributor
do to position itself as the most desirable option for a cabling
contractor to go for products? A lot, as the industry has found
out in recent years.
Tri Net Technologies (TNT-Industry, CA) has filled installers' needs
for cabling products for more than 15 years, says company president
Thomas Chung. Among the products available from TNT are Belden's
(Richmond, IN) MediaTwist cable and patch cords, as well as cabling
products from Lucent Technologies (Murray Hill, NJ). But TNT not
only carries these products but also makes them. "We are a
certified assembler for Lucent's Category 5E, 25-pair patch cord,
called the 525," Chung says.
The company manufactures assembly-type and injection-molded-type
patch cords, he continues, as well as fiber-optic cable assemblies.
Additionally, TNT conducts metal fabrication, typically used for
wall-mount panels and fiber-distribution panels. Chung adds that
investments in verification and verification equipment are necessary
to ensure the products that TNT ships are of acceptable quality.
For example, Intertek Testing Services (ITS- Cortland, NY), which
grants the ETL symbol, provides third-party verification of TNT
products. "We signed a two-year agreement with Lucent to manufacture
their products," Chung says. "In those two years, we spent
$30,000 for testing."
The company also continuously performs in-house testing on its products.
"We use an analyzer from Hewlett-Packard, as well as a tester
from DCM Industries that certified modular patch cable," Chung
continues. "We can perform a full channel test, including connecting
hardware, with the testing capabilities we have." The company
includes a testing report in each shipment to customers. Originally
a supplier of only twisted-pair products, TNT now provides fiber-optic
products to its customers as well. "I've been dealing with
UTP [unshielded twisted-pair] products for 15 years," continues
Chung. "In that time, I have learned that UTP can handle only
so much. Fiber, on the other hand, does not have the limitations
of copper.
"With UTP, however, modularity is a big plus. That's one reason
it has remained so popular. But now with fiber, connectors like
the MT-RJ are providing the same modularity that has benefited copper
for many years. "Both domestically and internationally, I noticed
that in 1999, the demand for fiber increased significantly."
TNT has facilities in Mexico and Asia in addition to its U.S. operations.
Other product distributors also manufacture products. "We manufacture
so many products- connectors, test equipment, cable, and termination
equipment-they're too numerous to list," says Brian Molis,
director of marketing for Fiber Instrument Sales (FIS-Oriskany,
NY), adding that his company offers hard-to-beat service over other
equipment sources. "Particularly with respect to test equipment,
we are more responsive than others. We provide immediate calibration
and repair. The tester doesn't have to go through us to the manufacturer
for repair. We are the manufacturer. We can also make test equipment
to order for our customers."
That's another benefit that makers/distributors of products offer:
customization. Molis says, "We can custom-design a cable jacket
for a customer and not force that customer to order an extremely
high-quantity minimum." Despite its name, the company does
not limit itself to fiber-optic products. "We started off dealing
strictly with fiber products but worked our way into copper-based
products," Molis says. He points out that most networks employ
fiber in the backbone and use copper cabling in the horizontal,
so dealing with both types is in his company's best interest. "Copper
is also a significant part of the design software that we offer."
The software package is another benefit that FIS offers its customers.
Last spring, the company introduced the software package, which
is designed to help cabling-installation contractors design networks.
Elements of the package let users calculate job and labor rates,
manage customer information, design a campus layout, add floors
to a building, design outside cabling runs, select cable types,
request pricing and availability from FIS, and prepare a proposal.
A service that helps customize shipments is the Assemble, Wire,
and Test (AWT) service available from Sprint North Supply (New Century,
KS). Through the program, the distributor assembles products from
multiple manufacturers; wires the equipment into a
rack, hut, vault, or cabinet; and tests the completed system to
specifications. AWT can be used for any application that requires
the combination of several products into one system. The customer
determines which products work best for the specific application.
Sprint North Supply says one of the major benefits of this service
is speed: It gets service providers to market faster than they would
accomplish
on their own.
According to FIS's Molis, one of the primary attributes that distinguishes
his company from other cabling-product providers is the company's
ongoing training program. "Our training program tours the country,
going to approximately three cities per month. Typically, we train
between 25 and 40 people per class."
FIS offers two one-day classes, Molis explains. One class combines
hands-on training, fiber-optic theory, and information about cable
construction, termination practices, test equipment, and specialty
tools. The other class focuses more on local-area-network design
and includes fiber-optic and copper media as well as active equipment.
Students also learn how to use FIS's design software, and Molis
says the class is aimed primarily at contractors. The classes cost
$69 each, and students who sign up for both pay $99. "It's
very affordable," Molis says. "We also offer a corporate
training program, where we'll go to the organization and teach at
their facility." He says this training option attracts companies
from all industries, and the students typically are not limited
to those working in a company's information- systems department.
Similarly, communications-products distributor Communications Supply
Corp. (CSC-Carol Stream, IL) offers hands-on workshops in its own
facility and at locations around the country. All instructors are
registered communications distribution designers (RCDDs) with experience
in design and application. CSC has been authorized by BICSI (Tampa,
FL) to teach the three-tier BICSI-licensed Cabling Installation
Training and Registration Program. CSC also offers full fiber-optic
training, featuring a team devoted specifically to fiber optics.
Any course can be customized and taught at the customer location,
CSC adds. In addition to training, CSC provides application support
services, including blueprint review, system design, product recommendations,
and request-for-proposal development. Specifically for fiber-optic
applications, CSC offers product specification and integration as
well as custom-cut cable, cable assemblies, prepulled ductwork,
and preterminated enclosures.
CSC moved to new corporate headquarters last year and has made
several acquisitions to become a nationwide distributor. In July,
CSC acquired Computel Inc., based in Springfield, NJ-the sixth CSC
acquisition in approximately 30 months. The company maintains 20
sales and distribution centers as well as five sales offices in
the United States. In February 1999, the company moved to its new
corporate headquarters and distribution center in Carol Stream,
IL. The 100,000-sq-ft facility includes 80,000 sq ft of warehouse
space and a training center.
Perhaps the farthest-reaching efforts by distributors to provide
service to their customers are in the area of product- performance
verification. Graybar recently introduced the VIP program, and Anixter
(Skokie, IL) has effectively shifted the cabling-industry landscape
with its Levels program. Both programs test copper-based cable and
components.
The "VIP" in Graybar's program stands for "verified
independently for performance." In the program, which was announced
in August, ITS tests channel configurations consisting of cable
and components from manufacturers whose products are available through
Graybar. ITS tests the channels' near-end crosstalk (NEXT), far-end
crosstalk (FEXT), attenuation-to-crosstalk ratio (ACR), power-sum
NEXT, and power- sum ACR levels. The aim is to ensure that a channel
can support high-speed applications, particularly Gigabit Ethernet.
The program includes two testing options: VIP 1000 and VIP 2000.
VIP 1000 is for systems designed to support Gigabit Ethernet and
other applications developed in the next five years. Graybar says
VIP 2000 "tests for higher speeds and additional frequencies
to provide similar headroom beyond the IEEE standard for cabling
systems designed to work with the TIA/EIA Category 6." To achieve
entry into the VIP 1000 program, channels must achieve 22.8-dB attenuation
measurements, 30.5-dB power-sum NEXT, and 7.7-dB power-sum ACR.
VIP 2000 performance requirements include 20-dB power-sum ACR at
100 MHz, positive power-sum ACR at 250 MHz, and improved return-loss
performance at all frequencies. Every three months, ITS randomly
selects products from any of Graybar's 270 locations in the United
States
and tests them. Products must pass the aforementioned tests to remain
on the VIP list.
According to Dennis DeSousa, vice president of communications/data
marketing for Graybar, initial response to the VIP program has been
positive. "Customers have praised our efforts to bring independent
channel testing to the market," he says. "Our program
has confirmed products must be tested as a channel."
The people at Anixter can tell you all about the need to test products
in a channel configuration. This distributor's Levels program is
widely heralded as the impetus for the current standards structure.
The Telecommunications Industry Association (TIA-Arlington, VA)
adopted the original Levels program, with few modifications, as
the Category system.
In 1997, Anixter introduced Levels '97, which sought to sort out
cable manufacturers' claims of performance beyond Category 5. In
early 1998, the Anixter Levels Channel (ALC) program rolled out.
This program was the first effort to test cable and components in
a channel configuration before shipments to customers. This is how
the Levels and ALC programs work: When Anixter receives a shipment
of product from the manu facturer, Anixter tests the product in
its own laboratory to verify performance. Anixter has created Levels
5, 6, and 7 for cable, connecting hardware, and the channel configuration.
If a product fails to meet Anixter's Level 5, it is shipped back
to the manufacturer. "We have millions of dollars in inventory
at any given time," explains Pete Lockhart, Anixter's vice
president of technology. "We want to make sure it's good. We
own it first, then we sell it to our customers."
Anixter has had the capability to test products in its own lab
environment since 1995. The company recently took steps to take
the program to a new height. "Our lab is approximately 3,000
sq ft," Lockhart continues. "It includes 130 permanent
channels, with three or four connections each." He further
explains that the company has developed a way to pull in ad hoc
cable to test that cable in the otherwise-controlled channel environment.
Through the use of network- and protocol-analyzing equipment, Anixter
can change one network element at a time to pinpoint a cause of
failure. "Dealing with real data in the Ethernet world is like
trying to grab hold of Jell-O," says Lockhart, explaining in
layman's terms the difficulty of identifying data problems in live
networks.
"The industry has been conducting static, megahertz-based
testing of the electrical attributes of cable," Lockhart said
at the most recent BICSI (Tampa, FL) conference, held in Orlando,
FL, in January. "But at our Anixter Levels Lab, we can now
conduct live, or active, megabits-based testing of data transmission
from one end of a cabling system to another. Testing megabits means
testing data, so we are significantly increasing the ability to
determine if a cabling system can reliably transfer data."
He says verifying the performance of patch cords in a live network
has been difficult and explains that Anixter is creating its own
testbed and test procedure to help this verification. |